AI, Leads, and Creativity: the secret of modern marketing at Bio Talks with Kelmer Teixeira

In the third episode of Bio Talks, sitting at the table with our CEO Paulo Perez is Kelmer Teixeira, CEO of Bowe — a reference when it comes to high-performance marketing. And the conversation couldn't be more current: artificial intelligence, lead generation, and strategic creativity.

If you think marketing is still just about “making beautiful campaigns,” this episode will change your mind.

Kelmer shows, with practical examples and straight to the point, how to combine data, automation, and creativity to generate real results. No magic formula — what he delivers here is foresight, based on those who are scaling businesses every day using technology and strategy.

In this episode, you will discover:

• How to use AI without losing the human essence of the brand

• What the best strategies are to capture, nurture, and convert leads

• How intelligent automation is changing the game in digital marketing

• Valuable tips to scale campaigns while maintaining authenticity and performance

• The behind the scenes at Bowe: how to turn challenges into exponential results

This episode is a feast for those who breathe marketing, sell digitally, or are in search of real, applied innovation without any fluff.